Audience research

Audience research is very important because it tells you concepts of the movie and you find out what people want to watch and what kind of movies they are into and this makes the movie get into different groups and different genre.
Many audiences are categorised by age and gender to most movies for example you can get chick flicks or actions movies more men would watch action movie than chick flicks Categorising your audience is very good this separates your audience. You are stereotyping everyone but everyone has different personalities.   

Three main theories: These are the 3 theories that I think are the main ones.

Hypodermic needle this is the theory that suggests the media is capable of mass manipulation. This is based on the assumption that the audience believes what they see so the maker of the movie in paranormal activity is trying to convince people that ghosts are real .The audience that demands actually exists to scare them so they get hooked to the movie and want to keep watching so they can make money for the different films.

Reception analysis – it is when they make a movie and it has different to everyone so if one person watches it they will see a different concept to the person sitting next to you also the whole audience will judge the movie different to you. So everyone will have their own point of view.

Two step flow: this is when a person goes to watch a movie and spreads the word to the some people and then the other people go watch the movie as well and they will go and tell more people so the movie it will get advertised with weird of mouth. Then slowly the movie will go more known because of more people will talk of it.     Filmography:  this gives you all the detail  about the movie what year and what genre it is.

Biography: it gives you all details of the book for example who made it and what year was it made in and the what genre is the book about.

The main theme of our film opening is that there will be a group of bullies who bully a shy outcast individual who is the victim of these bullies’ sick antics and decides upon himself to commit suicide. But due to his guilt and hatred for what the bullies have done to him, he comes back to live and makes it his goal to get revenge on those who used to torment him and goes to the extreme as he decides to kill them all.

The main character is Kallam is very believable as he is a class geek who keeps his head in his books and is very shy around the rest of the people in the class who also dislike him for his awkwardness.

 

Kallams main goals were trying to succeed in his exams but after rising from the dead his main goal is getting revenge on those who tormented him. Kashif, Ehsham and Farhan are the bullies who have made his life hell but regret and realise what they have done to Kallams family and feel sorry for pushing him to suicide and their main goals and aims are to stop Kallam and beg for his forgiveness and hope they are forgiven but mainly to stop him from killing them. The bullies are in the way of stopping Kallam from succeeding in killing him as they try everything in power to stop him.

 

At stake is the bullies lives and their families feeling the same way as they made Kallams family feel and they try all their best to stop him.

 

The film takes place in a school and in a graveyard where we take Kallam to make him scared and in the school where we see him at the hands of his tormentors as he gets bullied and hated by his classroom and on Sheldon heath road.

 

We have created 4 interesting characters:

 

· Ehsham who is the intimidating bully who overshadows Kallam in size and is physically intimidating.

 

· Kashif who follows the other bullies and hides behind them whilst bullying Kallam

 

· Farhan who is small but vicious in his relentless bullying and even Ehsham is scared of Farhan

• Kallam same high as Farhan and not very frightening either, looks nerdy but due to bullying is frighten and flinches a lot around people.

Mood Board

Our key concepts are adrenaline rushing, kidnapping, gruesome and physical violence. We have picked these concepts because they all of these concepts relate to horror. Our mood shows all of these concepts the lady by the wanted poster connotes that there is going to be kidnapping. We have shown adrenaline rush with the two people fighting by the grave yard. Also we have shown a gruesome we have done this putting blood drops all over our mood board we have put a man on death row this establishes their is some signs or torture. We have shown physical violence there is a knife at the end of the mood board with blood on the knife. Also we have shown two men fighting this also shows physical violence. Also there is a group of people on the right hand side fighting this also suggests there is going to be some violence in our movie. Also we have a lightening affect in the mood board this establishes that there is going to be danger. We have put writing all over our mood board to show the sub key concepts like "rest in peices" and "why" this connotes to the audience that these are the little sub heading in our mood board so this will give them an idea what our movie is about.

 

Genre Research Task

Genre is something you can put a movie into a category for example their is different types of movie like horror for example Scream and their is action like Terminator.

We use genre for lots of different things here are the advantages and disadvantages:

Advantages:

• It offers you reassurance in a uncontrollable world.For example when the movie says it horror it would be horror not comedy and there will have to be rules to keep of the horror genre.
• It gives you a set of easy recognisable conventions.So you won't have to guess how the movie is going to be the genre will tell you what kind of movie it is.
• The genre always changes so the audience never gets bored. If every year the same kind of movie comes out the audience will be bored of watching the same thing. 
• Genre can be used to work out through myths and fears.

Disadvantages:

• We should understand how a movie functions to the relation of the genre rather than being defined by them.
• We should know that everyone expectation is a genre has to be different for example someone in the 1900 looking at a recent movie will get really scared.

We have choose horror/ thriller in our movie people are going to expect violence, death and action.

The movie that has the same theme as our movie is Scream 4 and Child's Play.Horror movies started in 1931 and it started with Frankenstein and Dracula.

I have choose this genre because it is the most popular and the most exiting genre i think that this genre is more better then other genre because their is a bit of mystery going to as well as action unlike action movie our movie has got mystery in it so this makes the movie more interesting. 

Frankenstein -
Year 1970
Director: Howard W. Koch


Childs Play:
Year :1988

Director: Tom Holland

This is a very close example to match our movie it is very close because both movie have a killers and in both movie's the other characters try to kill the villain.their is the is the conventions like blood murder and action.

Looking at these two example you can tell chucky is more scarier because it looks more realistic and more colour and contrast looking at the props you can tell the movie Frankenstien was not very thought out because it has props like a skelton if people of the 21st centuary seen Frankenstien today they would find it a comedy not a horrror movie becuase over the time technology have gone more advanced and move better.