Our key concepts are adrenaline rushing, kidnapping, gruesome and physical violence. We have picked these concepts because they all of these concepts relate to horror. Our mood shows all of these concepts the lady by the wanted poster connotes that there is going to be kidnapping. We have shown adrenaline rush with the two people fighting by the grave yard. Also we have shown a gruesome we have done this putting blood drops all over our mood board we have put a man on death row this establishes their is some signs or torture. We have shown physical violence there is a knife at the end of the mood board with blood on the knife. Also we have shown two men fighting this also shows physical violence. Also there is a group of people on the right hand side fighting this also suggests there is going to be some violence in our movie. Also we have a lightening affect in the mood board this establishes that there is going to be danger. We have put writing all over our mood board to show the sub key concepts like "rest in peices" and "why" this connotes to the audience that these are the little sub heading in our mood board so this will give them an idea what our movie is about.
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