Audience research

Audience research is very important because it tells you concepts of the movie and you find out what people want to watch and what kind of movies they are into and this makes the movie get into different groups and different genre.
Many audiences are categorised by age and gender to most movies for example you can get chick flicks or actions movies more men would watch action movie than chick flicks Categorising your audience is very good this separates your audience. You are stereotyping everyone but everyone has different personalities.   

Three main theories: These are the 3 theories that I think are the main ones.

Hypodermic needle this is the theory that suggests the media is capable of mass manipulation. This is based on the assumption that the audience believes what they see so the maker of the movie in paranormal activity is trying to convince people that ghosts are real .The audience that demands actually exists to scare them so they get hooked to the movie and want to keep watching so they can make money for the different films.

Reception analysis – it is when they make a movie and it has different to everyone so if one person watches it they will see a different concept to the person sitting next to you also the whole audience will judge the movie different to you. So everyone will have their own point of view.

Two step flow: this is when a person goes to watch a movie and spreads the word to the some people and then the other people go watch the movie as well and they will go and tell more people so the movie it will get advertised with weird of mouth. Then slowly the movie will go more known because of more people will talk of it.     Filmography:  this gives you all the detail  about the movie what year and what genre it is.

Biography: it gives you all details of the book for example who made it and what year was it made in and the what genre is the book about.